WordPress

Wix’s WordPress Ads: Oof

wix's wordpress ads

Almost a week ago as of this posting, Wix’s WordPress ads made their debut on YouTube. And, oof, they’re not good. The three ads have way more dislikes than likes, and commenters post how disappointed they are with the company, along with spilling the beans about how bad Wix is for website creators. While I understand why Wix made these ads, as recent data shows nearly 40% of all the websites use WordPress, including 28% of all ecommerce sites, the company went about the wrong way. Let’s discuss these ads in depth. Then I’ll give Wix some suggestions on how they should’ve written their ads.

Wix’s WordPress Ads: Conflicting Plugins | You Deserve Better

This is the first of the Wix’s WordPress ads which you can watch below:

In this video we see Logan, the guy in the green shirt, and WordPress, the older gentlemen, at a therapist office trying to work out their differences. In this scenario their problems is conflicting plugins. Logan complains that his plugins don’t work and he’s thinking about moving his website to Wix to solve this issue. WordPress basically tells him to chill out and let the plugins “have some fun.” What? The plugins continue to fight, and eventually beat up WordPress. Yep, that’s it.

To be fair, Wix brought up a great point about WordPress plugins: The vast majority are third-party, and if you don’t read their descriptions properly you can install conflicting plugins. The results could be disastrous, like causing your site not to load, or make it load very slow. It depends. Finally, some plugins, even popular ones, are not updated because the developer or company just stopped. This could cause problems later on. So if I was on the ad team I would’ve told Wix to bring up the following in their commercial to draw over frustrated WordPress users:

  • With our platform you can choose from a list of vetted extensions/plugins that work perfectly.
  • If you run across a problem with one of our extensions/plugins, you contact us directly, and not some third-party who may or may not respond.
  • Our plugins will continued to be updated and/or upgraded, so you don’t have to worry about problems in the future.

Wix’s WordPress Ads: Hackers? Again?! | You Deserve Better

Here’s the second of the Wix’s WordPress ads which you can watch below:

This time Logan is upset with WordPress because hackers infiltrated his website through a translation plugin he forgot to update. They fight and WordPress tells Logan to build his site on Wix.

Yes, hackers do try to break into WordPress sites because they are the most-popular platform for website creation. Also, self-hosted websites has a default username upon creation. A non-savvy creator may not know to change the default username, or to hide their login page. Finally, you can be tricked to install a plugin or a premium theme which could allow hackers into your website. This is unfortunately too common with site admins trying to save money on premium plugins and/or themes. So if I was on the ad team I would’ve told Wix to bring up the following in their commercial to draw over frustrated WordPress users:

  • We update our extensions/plugins regularly, which protects your site from bad actors.
  • Our platform only allows trusted plugins to be used so you don’t have to worry about hackers coming through and destroying your website.
  • If you find a problem with one of our extensions/plugins, you can notify our Tech Support immediately instead of reaching out to a thirty-party developer who may or may not respond.

Wix’s WordPress Ads: The Update Button of Doom | You Deserve Better

Now the final video the Wix’s WordPress ads which you can watch below:

Logan complains about his daddy issues (which is weird for this type of commercial) and then WordPress spazzes out because Logan just recently updated it. Then Logan laments that he will have to “work all night” to fix the issue, and he wants WordPress to reliable. That’s why he wants to transfer his site over to Wix.

Again, Wix brings up a valid concern with WordPress which is the dangers of updating. Even if you backup your content and your database, updating plugins or upgrading your WordPress installation can end in failure. Maybe the files don’t download properly or the installation goes wrong. That’s why you don’t just update as soon as possible when one appears (unless it’s a security fix). So if I was on the ad team I would’ve told Wix to bring up the following in their commercial to draw over frustrated WordPress users:

  • Wix does all the updates for you so you don’t have to worry about that.
  • We perform backups of your site so if something does go wrong you can restore it quickly.

Conclusion

This is a big oof for Wix. The commercials don’t discuss how Wix is better than WordPress. They don’t offer any advantages to using Wix, or how their platform simplifies website creation. And they don’t even offer a discount for those watching the ads to lure them away and start with Wix. So many missed opportunities.


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