You spent several hours creating and designing your website. Now it’s live and you tell everyone you know about it. You see it appear in search results, and think are visiting it. Yet, how can you be sure? In today’s article, I explain how you can do just that by understanding your website’s visitors.
Understanding Your Website’s Visitor Through Website Analytics
According to Wikipedia, website analytics is:
The measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
This reporting is important for the following reasons:
- Determine the location of your visitors
- View the length of time spent on your site from your visitors
- See which pages / products / services are most popular
Determine The Location Of Your Visitors
Understanding your website’s visitors based around their location is key to your marketing plan. Maybe you’re running an advertising campaign in Mexico. Using a website analytics service you can see if your site has more visitors from Mexico. If not, then you know the campaign isn’t working and you can tweak it.
Or maybe you see more visitors come from a particular country. As a result of their interest, you can curate content or products relevant to them because now you see there is a demand from that location.
View The Length Of Time Spent On Your Site From Your Visitors
Understanding your website’s visitor based how long they spend on your site is important depending on the purpose of your site. This also called the “Bounce Rate.” For bloggers, the longer the stay, the longer their visitors read their posts. Ecommerce websites want their visitors to stay so they can buy more items. If you sell services, a longer visit means a visitor learns more and may decide to purchase them.
Hence, if you see a short average stay in your reporting, you can work on improving that statistic. However, a high Bounce Rate isn’t necessarily a bad thing because that means the visitor isn’t staying put on one particular page on your site. Thus, they are looking around. Again, this all depends on your site’s purpose.
See Which Pages / Products / Services Are Most Popular
Finally, website analytics helps understanding your website’s visitors when it comes to which pages they visit. If the visitors view certain pages or products or services and not others, then you know what to investigate.
Maybe a particular product is no longer needed or wanted so you can discontinue it. Or a page containing a certain service is too confusing and wordy causing individuals to leave quickly.
Yet, now you know what pages or products or services are popular so you can put them in prominent areas on your site to make more sales.
Website Analytic Services
There are several services you can use to analyze your website’s visitors. SmartBug features article discussing several of them but I will focus on Google Analytics for this article.
I use Google Analytics on my websites and suggest it to anyone wanting to monitoring their website’s traffic. Mostly because the service is free (although you need a Google account to use it), and the reporting is easy to understand. Yet, if you need more granular or detailed reports you can create them.
Google Analytics has an extensive help section which I suggest you read so you understand the reporting and all of the terms used. There are also videos on YouTube which can help you understand too.
Finally, you can view realtime reporting, which is awesome if you have a popular website. You can view active pages, referrals from other websites, and the keywords that brought your visitors to your site.
And these actions are just the tip of the iceberg. There is so much information you can pull from Google Analytics that there are books and classes about it.
You made it to the end! Thanks for reading this post and visiting Brittbot. Make sure you bookmark this website so you can stay current and improve your business’ website.