On my personal blog I spent the entire month of February covering black-owned businesses to celebrate Black History Month. After visiting dozens of small business websites I discovered too many of them do not employ SSL certificates for their entire website. Many only secured their sign-in pages and/or their cart/checkout page. Although this is fine, your entire website needs securing. Here’s why.
What Is An SSL Certificate?
A SSL Certificate is a Secure Socket Layer Certificate. This encrypt traffic from HTTP to HTTPS. Also, this certificate protects information, especially sensitive material (like credit card numbers or protected health data) from bad actors, like hackers.
This certificate protects your website from these bad actors through Public-key cryptography. Think of this protection as your house address. This is public information and anyone can come to your house. Thus, your public key. However, there is a lock on your door which keeps those individuals from entering your house. Only you can enter your house with the proper key. Hence, your private key.
So when you buy a certificate to secure your website, you have to create a public and private key. When you transmit data, one part of the transmission is encrypted with the public key, and the other part is decrypted with the private key.
This only a quick overview. If you would like to learn more about SSL certificates please view this website here.
Why You Need SSL Certificates For Your Entire Website
Your entire website needs a SSL certificate because it affects your SEO rankings. Google takes web security seriously and gives websites with better security higher rankings in their searches over non-secured websites. Neil Patel did an extensive write-up on his website showing the data proving Google favors websites employing entire website security.
Also, having a SSL certificate installed for your entire website puts your visitors’ minds at ease. If someone visits your website and sees the homepage isn’t secure, and they can see that from the browser bar easily, then that visitor may be less likely to order your product or service. I know I am.
SSL Certificates Are Inexpensive And Provide Good ROI
You can get SSL certificates for free or you can buy them for a fair price. I buy my SSL certificates from Namecheap and I recommend them to people I know.
Even if you have a buy an expensive one they provide a good return on investment. The certificates I get through Sectigo provide warranties. Meaning if the company fails to properly validate my certificate during the course of business, and that leads to loss or money or business, then I can submit a warranty claim for compensation. Namecheap explains more in their article.
Finally, when a visitor sees your website is secure, it makes them feel good, and can lead to them spending money on your goods and/or services.
Thanks for reading this post and visiting Brittbot. Bookmark this website to stay current on the latest website services and to improve your business’ website.