Today you must build your brand outside of your website. That includes having at least one social media account, and possibly producing videos or a podcast. Yet, this doesn’t mean you or your business should go and create content just because. That can confuse your visitors and customers about your brand. In today’s article I provide tips on how to create content matching your brand.
How To Create Content Matching Your Brand Tip #1: Determine Which Platform Works Best
There are several platforms you can use to build your brand:
- Social Media (Facebook, Instagram, Twitter, etc.)
- Video Website (YouTube, Bitchute, Vimeo, etc.)
- Blogs (WordPress, Medium, etc.)
- Podcasts (Spotify, Stitcher, Apple Podcasts, etc.)
So should you create content on each platform? No. For one, you may not have the time to do so. Next, some platforms and/or sites may not be popular for your brand. Finally, you need to determine if your brand requires a podcast or video content?
What you should do is determine which site or platform works best for your content. If you a marketing agency creating videos to advertise products, then YouTube and Instagram would be great choices. Now if you are a freelance web developer then I suggest using blogs or social media platforms to display your work/portfolio.
Finally, if you’re not sure which platform is best for you then take a tour around each. See how other people and businesses use those websites, and notate their engagement. Then you can determine if your content will work there.
How To Create Content Matching Your Brand Tip #2: Use The Right Tools For Creation
When it’s time to create content matching your brand you need to use the right tools. If you don’t, your creations may suffer and you may not get the views or engagement you hoped for.
Now you don’t have to go out and spend a bunch of money on getting those tools. If you want to create videos, most smartphones have awesome cameras built in. As a result, you can use that to record your videos and then invest money into products like Adobe Creative Cloud for editing and post-production. I use my Samsung Galaxy S7 to record videos for my personal YouTube channel.
Maybe you need to record audio for your brand, so investing in a good microphone would be a good choice. You can use programs like Audacity to record and edit audio.
Use your favorite search engine to find what tools are right for your brand.
How To Create Content Matching Your Brand #3: Find Pros Who Can Help
There’s no problem doing this yourself, but not everyone has the skills to record and/or edit videos, write blog posts, or promote their brand through social media or advertising. Thus, you have two choices:
- Learn those skills
- Hire a professional
Sometimes individuals do not have the time to learn those skills. Time is money, and you can lose money by spending hours learning a skill. Depending on the situation, the right choice is to pay a professional. Not only will you get a finished product, but they can create it quickly to meet your deadline.
So where can you find a professional video editor or blog post creator? You can find them online through sites like Fiverr or Upwork. There you can read reviews from their clients, see their work samples, and see their hourly rate.
You made it to the end! Thanks for reading this post and visiting Brittbot. Make sure you bookmark this website so you can stay current and improve your business’ website.